Drenia Moyra Frederick
Production manager, Director, Producer, Event Coordinator
Over 15 years of experience in project leadership as a production manager, producer, director, and project manager, I have successfully led and executed large-scale festivals, productions, and events. I specialize in managing the entire process from concept to completion, navigating complex timelines for both short- and long-term projects. My expertise includes developing and delivering multimedia productions with substantial budgets, implementing efficient pre- and post-production workflows, and coordinating diverse teams of artists and crews to achieve exceptional results.
Education
o Master's Media Communication and Digital Technologies: Academy of Art University 2025.
o Bachelor of Arts: Drama, University of the West Indies & Edna Manley College for the Visual and Performing Arts. 2002.
o Associate Degree in Teacher Training: Sir Arthur Lewis Community College. 1996.
o Teacher Education Certificate: University of the West Indies, Faculty of Education, 1996.
Skills
Content Development & Storytelling
o Dramaturgy analysis, developing screenplays and scripts that achieve targeted audience engagement.
o Creating commercials with a 70% nationwide broadcast reach.
Digital Content & Podcasts
o Social Media strategy end-to-end content creation end-to-end, generating over 5,000+ views across platforms.
o Podcasts Production on social issues in the Caribbean, a short documentary series for social media platforms.
Multimedia Production
o Manage productions from pre- to post-production workflows using Adobe Creative Suite (Premiere Pro, After Effects, Audition, Photoshop), video direction, and editing deliverables.
o Create a successful media Strategy for cultural events and arts agencies.
Event & Production Management
o Coordinate on-set operations for commercials, documentaries and film.
o Manage budgets over $500,000,00 for projects and events.
o Timelines and schedules for events, festivals and productions.
o Managing talents, crews, and stakeholders. (United Nations Women(UN), Caricom Regional Judges Conference).
o Project Management, Resource Management, Risk assessment, and Vendor supplier coordination.
o Produce and provide project leadership for 20+ cultural festivals, live events, and conferences, coordinating logistics and teams.
Director
o Direct short documentaries, online series, with over 5000 social media views on various platforms.
o Produce and collaborate: directing theatrical productions from concept to completion, 2019 -2025.
Experience
Allibiz Limited - Production and Video Company
Production Manager & Creative Lead (2024-2025)
o Line Producer for Fast Moving Consumer Goods(FMCG) Company's commercial Hardware Sale campaign, for all media platforms, driving a sales increase of 30%.
o Managed OECS Go Green campaign board cast and social media, reaching 500,000+ viewers (2025).
o Cast and direct talent for Windward and Leeward Brewery, Piton Beer campaign contributing resulting in a sales recovery of 60% (2024).
Cultural Development Foundation
Creative Producer (2013-2025)
o Produced five major festivals, Art and the City, Emancipation Celebrations, Flower Festivals, Sir Derek Walcott Memorial Lecture, and December Festivals, attracting over 40,000+ patrons annually.
o Project Lead: the Saint Lucia Carifesta contingent reaching over 500,000+ audiences across broadcast and social media platforms (2022-2025).
o Director/ Producer/Writer Poetry Series Voices of the Underground poetry with over 5,000+ social media views (2021-2025).
o Director theatrical musical ‘A Little Folk Tale’, implementing a production strategy resulting in a 40% increase in audience attendance (2024).
Credentials
o Public Speaking Certificate - Speak with Confidence: (2023).
o Project Management Attendance Certificate - JTC: Applied project management (2018).
o Leadership in the Workplace Certificate - Dr. Arnold Mol(2013).
o Cultural Arts Training - Jubilee Trust Fund/Folk Research Centre/Cultural Development (2003).
Awards and Achievements
o Certificate of Nomination for The Gilder Coligny International Theatre Award (2017).
o Certificate of Excellence in Teaching of Caribbean Secondary Education Certificate level (Ministry of Education, St. Lucia 2009).
o Certificate of commendation from the Governor General of Saint Lucia (2007).