Drenia Moyra Frederick
Multimedia Production Manager/Director
Over 15 years of experience in project leadership as a production manager, producer, director, and project manager, I have successfully led and executed large-scale festivals, productions, and events. I specialize in managing the entire process from concept to completion, navigating complex timelines for both short- and long-term projects. My expertise includes developing and delivering multimedia productions with substantial budgets, implementing efficient pre- and post-production workflows, and coordinating diverse teams of artists and crews to achieve exceptional results.
Executive Summary
Multimedia Production Manager/Director, content creator, with 15+ years of experience shaping and leading creative concepts, managing production teams. Demonstrated expertise in event and festival execution, with a proven ability to develop compelling, narrative-driven strategic content.
Education
o Master's: Media Communication and Digital Technologies: Academy of Art University 2025.
o Bachelor of Arts: Drama, University of the West Indies & Edna Manley College for the Visual and Performing Arts. 2002.
o Associate Degree in Teacher Training and Teacher Education Certificate (Sir Arthur Lewis Community College and University of the West Indies Faculty of Education, 1996).
Skills
Multimedia Production
o Manage productions from pre- to post-production workflows, overseeing video direction, editing, and deliverables using Adobe Creative Suite (Premiere Pro, After Effects, Audition, Photoshop).
o Develop and execute successful multi-media strategies for cultural events and arts agencies, driving engagement across platforms.
Director
o Direct short documentaries, online series, with over 5000 social media views on various platforms.
o Produce and collaborate: directing theatrical productions from concept to completion, 2019 -2025.
Content Development & Storytelling
o Dramaturgy analysis, developing screenplays and scripts that achieve targeted audience engagement.
o Creating commercials with a 70% nationwide broadcast reach.
Digital Content & Podcasts
o Social Media strategy end-to-end content creation, generating over 5,000+ views across platforms.
o Podcasts: Docu-series on Caribbean social issues, distributed across multiple platforms.
Event & Production Management
o United Nations Women (UN), CARICOM Regional Judges Conference – Oversaw talent, crew, and full production coordination.
o Coordinate on-set operations for commercials, documentaries, and film.
o Oversee budgets of $500,000+ for projects and events, ensuring on-time, on-budget execution.
o Develop and manage timelines and schedules for events, festivals, and productions.
o Project Management, Resource Management, Risk assessment, and Vendor supplier coordination.
o Produce and direct 20+ cultural festivals, live events, and conferences, leading projects and coordinating teams and logistics.
Experience
2024-2025 Allibiz Limited - Production and Video Company
Production Manager & Creative Lead
o Line Producer for FMCG “Hardware Sale” campaign across all media platforms, achieving a 30% boost in sales.
o Led OECS Go Green campaign on broadcast and social platforms, engaging 500,000+ viewers (2025)
o Directed and cast talent for Piton Beer campaign (Windward & Leeward Brewery), driving 60% sales rebound.
2013-2025 Cultural Development Foundation
Creative Producer /Director
o Produced five flagship festivals, attracting over 40,000 attendees annually, including Art and the City, Emancipation, Flower Festivals, Sir Derek Walcott Memorial Lecture, and December Festivals.
o Project Lead: Saint Lucia’s CARIFESTA team, part of a regional festival where each island sends talent, engaging 500,000+ audiences (2022–2025).
o Director/ Producer/Writer Poetry Series Voices of the Underground, boosting social media engagement and expanding audience reach (2021–2025)
o Director of the theatrical musical ‘A Little Folk Tale’, implementing a production strategy resulting in a 40% increase in audience attendance (2024).
Credentials
o Public Speaking Certificate - Speak with Confidence: (2023).
o Project Management Attendance Certificate - JTC: Applied project management (2018).
o Leadership in the Workplace Certificate - Dr. Arnold Mol (2013).
Awards and Achievements
o Certificate of Nomination for The Gilder Coligny International Theatre Award (2017).
o Certificate of Excellence in Teaching of Caribbean Secondary Education Certificate level (2009)
o Certificate of commendation from the Governor General of Saint Lucia (2007).